Crafted by some of the most respected designers in the world, Alias products are highly expressive and yet minimalist in style. Their story began in 1979 with Giandomenico Belotti's "Spaghetti Chair", one of Alias's first creations to become part of the MoMA collection in New York City. All Alias products are manufactured in Italy at plants located within 30 miles of their facilities at Grumello del Monte and Motta di Livenza. Alias consistently seeks to minimize environmental impact through policies involving every phase of its operations.
Design is a true vocation for Alias, even in the choice of its designers — well-known international names from different generations and with different training, such as: Giandomenico Belotti, Alberto Meda, Jasper Morrison, Patrick Norguet, Alfredo Häberli, James Irvine, and Michele de Lucchi. Over the years, Alias has established a special working relationship with each of these names, and the Alias inclination towards experimentation has fostered in every project the development of each designer's own particular qualities.
Norguet made his breakthrough as a designer at the end of the 1990's. Norguet is celebrated for designing the interior of the Renault showroom and the Lancel shop on the Champs-Elysées in Paris. Various museums around the world have included products designed by him in their collections. In 2009, the international design magazine Wallpaper voted him "Furniture Designer of the Year".View other products by Patrick Norguet