For over fifty years, AMAC Plastic Products has been an industry leader in the design and manufacturing of quality plastic boxes. Founded in 1960, by Gene Hurwitt, AMAC's first products demonstrated a total clarity of purpose and function using plastics, which at that time was a new technology. One of the first AMAC products was a simple plastic box for the pharmaceutical industry. They were square, so they could be stacked on store shelves, and transparent, so the packaged product could easily be seen. It was an elegant expression of modernist simplicity, stripped of adornment, and almost invisible except for its utility.
Created in the bohemian enclave of Sausalito, California, AMAC multi-colored plastic boxes were introduced to the counter-culture generation in the mid-1960s. In the decade that followed, the boxes were selected as part of the permanent design collection at the Museum of Modern Art, used by Andy Warhol for a piece entitled "Portraits of the Artists", and played cameo roles in movies such as "James Bond: In Her Majesty's Secret Service". Well into their 5th decade of business, AMAC remains committed to producing the highest quality products while keeping true to the design heritage built firmly on the modernist principles of founder Gene Hurwitt.
Eric Pfeiffer served as the VP of Design at Offi from 2000 through 2004, coordinating product design and directing the Offi innovation process. During his prolific tenure at Offi, he designed most of the products that were introduced and was credited with several design awards, including the 2003 ID Magazine award for the Offi Perch Lounge. Also while at Offi, Eric co-authored a book called "Bent Ply: the Art of Plywood Furniture", which features the step-by-step making of the Offi Wave Desk.
In January 2005 Eric started his new design studio "Pfeiffer Lab" with the goal of exploring the "the design of everyday objects in our lives." Pfeiffer Lab relies on Eric's penchant for simplicity of form to create useful and elegant solutions for everyday living. His reductive designs are expressed in timeless forms that recognize a product's usefulness and necessity while exhibiting the beauty and honesty of a products material.
Eric Pfeiffer is gifted with a deep understanding and passion for innovation and the manufacturing process. Therefore his designs result in affordable products with total clarity of form and function that continue to receive wide acclaim and distribution for Offi. His products have been published in numerous national and international publications, and now sell under the Offi brand in over 350 of the finest stores in the US, Japan and throughout Europe. In addition to Pfeiffer Lab, Eric is currently working on another book about design, home and the modern family.View other products by Eric Pfeiffer