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AMAC

AMAC

For over fifty years, AMAC Plastic Products has been an industry leader in the design and manufacturing of quality plastic boxes. Founded in 1960, by Gene Hurwitt, AMAC's first products demonstrated a total clarity of purpose and function using plastics, which at that time was a new technology. One of the first AMAC products was a simple plastic box for the pharmaceutical industry. They were square, so they could be stacked on store shelves, and transparent, so the packaged product could easily be seen. It was an elegant expression of modernist simplicity, stripped of adornment, and almost invisible except for its utility.

Created in the bohemian enclave of Sausalito, California, AMAC multi-colored plastic boxes were introduced to the counter-culture generation in the mid-1960s. In the decade that followed, the boxes were selected as part of the permanent design collection at the Museum of Modern Art, used by Andy Warhol for a piece entitled "Portraits of the Artists", and played cameo roles in movies such as "James Bond: In Her Majesty's Secret Service". Well into their 5th decade of business, AMAC remains committed to producing the highest quality products while keeping true to the design heritage built firmly on the modernist principles of founder Gene Hurwitt.

 

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