The Japanese brand Metaphys, headed by designer Chiaki Murata, represents "a discipline that explores the basic principle of all existences." What we think is necessary is really necessary for everyday life? Metaphys examines how important the existence of a product is in this world of excessive production.
Metaphys products are designed with the common idea that all the creative processes should start from "observation." By observing things, you have the perspectives of the second and third persons, and thereby you can avoid being subjective.