American design with a sense of humor, Areaware's mission is to produce everyday objects that are both functional and unusual, utilizing the best design talent available within our borders.
Areaware is a New York City based producer of thoughtful, new and inspiring products that serve a practical purpose while looking beyond the ordinary. Areaware has become a strong voice for American design, working with talents like Harry Allen, Jonas Damon, David Weeks and Singgih Kartono among its collective of strong design voices. Creating products from a diverse range of media and design languages, the Areaware product range includes home accents, functional accessories and furnishings that are simple, beautiful, humorous and poetic.
"My design is characterized by a mixture of mass-market and couture," explains industrial designer Jan Habraken. Born in Eindhoven, the Netherlands in 1975, Habraken studied architectural engineering before attending the world-renowned Design Academy Eindhoven. Immediately following graduation he co-founded WATdesign. After five years of making and exhibiting products and furniture internationally, the designer moved to New York City, where he established Studio Jan Habraken in 2008. Habraken's wide-ranging experience in architecture, interior, furniture, retail and product design makes him a generalist in the best sense of the word. Using creativity instead of category as his starting point, he generates fresh ideas precisely by crossing disciplines, applying knowledge gained in each field to the others.