Pier Paolo Pitacco lives and works in Paris and Milan, where he has been at the center of the largest publishing events connected with the success of Italian Style since the 1970s. He has worked as an image consultant for top Italian and international companies, acting as their interface with advertising, fashion, packaging and corporate design.
Pitacco has won 32 international awards and acknowledgements (mainly in the United States) and 23 Italian Art Directors' Club prizes. In 2000 he published the volume "Stile Italiano: Twenty years‚ graphic design in Italian Fashion" in both Italian and English, tracing his career from its origins. His work appears regularly in international specialized publications.