Born in Granerolo in 1916. He studied design at the Istituto OMAR in Novara and in the early 30s, when still very young, he joined his fathers business. Around the middle 30s he designed many Alessi objects among which "The Octagonal Tea and Coffee set", "Scalini", "The Cilindrico tea and coffee service" and "The BombÃ© tea and coffee service". Towards the end of the 40s he became the companys general manager. Today he is Alessi president.