Flemming Hoejfeldt was born in 1950 in Denmark and is the owner and CEO of Innovation. The inventive and multi-skilled entrepreneur founded the company back in 1971, where he functioned successfully as designer, engineer and production manager in one. His first design was the Delta-bag, which in 2006 was re-launched as the Player beanbag. Today he has specialized staff, but as a truly autodidact person, Flemming Hoejfeldt still keeps an eye on every step of the process at Innovation, and is happy to take the challenge, whenever obstacles occur. He keeps his feet on the ground and yet never misses a good opportunity to develop design or business. Flemming Hoejfeldt is the driving power behind the worldwide expansion of Innovation as well as several good design ideas.