Per Weiss was born in 1959 in Denmark and is the Director of Innovation Design Office International. As an all-round creative person, he started his career as a professional musician, while already studying at the School of Architecture in Aarhus. Then giving a higher priority to his design visions, he worked for Danish architects, Friis & Moltke and Schmidt-Hammer & Lassen. In 1988 he graduated as an industrial designer. Since 1989 Per Weiss has been the head of Innovation Design Office and responsible for concept, product design and marketing. Per Weiss likes to express his creativity on a variety of platforms.
"My approach to industrial design is multiple and holistic. Design cannot be seen as an isolated mission and the creative process should not be fragmented by artificial professional boundaries. This is why I work full scale conceptual, starting with strategy and trend-spotting over design and graphics to photography and layout. Inspiration and insight grows out of this dynamic working situation, shaping designs that actually affect the target group."