A different perspective on design. With Droog, every product tells a story - one you probably have never heard before. Droog deploys humor - albeit a dry or droog humor - to strike an emotion chord with its products.
Co-founded and directed by curator and author Renny Ramakers, Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices in Amsterdam and New York, a store in Amsterdam, and retail partners worldwide.
Droog offers a selection of accessories, lighting, furniture and studio work that change your experience of daily life. Droog projects pioneer new design directions, new collaborations, creative tools and business models that offer a unique perspective.
Hector Serrano was born in Valencia, Spain in 1974. After graduating from the ESDI CEU of Valencia, he moved to London to study at the MA design products at the Royal College of Art, where he continues to live and work.
Innovation and dealing with familiar concepts are the common denominators of Serrano's projects. The studio's activities are divided into product design, space design and laboratory work, with a constant exchange between these areas.
Serrano received the Peugeot Design Award in 2000. His work has been exhibited in Milan, Frankfurt, Munich and New York as well as in several museums such as the MOCA Miami, IVAM Valencia, EACC Castell?n and at the Cooper-Hewitt National Design Museum of New York.View other products by Hector Serrano