A different perspective on design. With Droog, every product tells a story - one you probably have never heard before. Droog deploys humor - albeit a dry or droog humor - to strike an emotion chord with its products.
Co-founded and directed by curator and author Renny Ramakers, Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices in Amsterdam and New York, a store in Amsterdam, and retail partners worldwide.
Droog offers a selection of accessories, lighting, furniture and studio work that change your experience of daily life. Droog projects pioneer new design directions, new collaborations, creative tools and business models that offer a unique perspective.
Sam Hecht, born 1969 in London, graduated Royal College of Art, 1993. He joined the Studio Group, followed by the next six years working in the USA and Japan. Became Head of Design at IDEO Europe in 2000. Formed Industrial Facility in 2002, with Kim Colin in London. Completed his first building - a pavilion for Thames Water in London, receiving the Emerging architecture award. In 2003, Sam held his first solo exhibition of works, at Maison & Objet in Paris. Collaborated previously with Prada, Seiko, and Matsushita. Currently collaborating with Whirlpool, Magis SpA, and Muji Japan. His work forms part of the permanent collection of MoMA, New York.