Tableau Tablecloth, 6 Person
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A different perspective on design. With Droog, every product tells a story - one you probably have never heard before. Droog deploys humor - albeit a dry or droog humor - to strike an emotion chord with its products.
Co-founded and directed by curator and author Renny Ramakers, Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices in Amsterdam and New York, a store in Amsterdam, and retail partners worldwide.
Droog offers a selection of accessories, lighting, furniture and studio work that change your experience of daily life. Droog projects pioneer new design directions, new collaborations, creative tools and business models that offer a unique perspective.
Working in the fields of fashion, art and advertisement, the Dutch photographer Maurice Scheltens creates still lives that are both hyper realistic and completely artificial. Objects taken from the worlds of commerce, fashion and design are removed from their natural habitats and placed in a new environment, often exposing them to uneasy conditions. Remote controls, haute couture dresses and cut-out pictures of fruits, vegetables and plants are dangling on cords, balancing on other objects or left all alone, lost in a monochrome background. Scheltens deliberately chooses to operate both in the fields of applied and autonomous art and use them as breeding ground for one another. He borrows from the visual languages of fashion, advertising and Dutch symbolic painting the importance of styling and communication, but employs it as a tool to investigate conditioned ways of looking.