Focused on creating exceptional products and promoting Japanese design known for its distinctively harmonious aesthetic, Idea International strives to reflect Japan's unique culture in its products. Japan's long history and unique culture has created an original design vision. Minimal and innovative, Japanese design is known for imaginative and creative solutions and visual harmony. Beyond being a driving force in creating and promoting Japanese design, IDEA International supports designers from all over the world. As a manufacturer and design company from Japan, IDEA supports and directs designer's creations to find the best solution through its own distinctive filter.
Yuen'to is a project to design necessity and needs of daily life. Yuen means "reason" in Japanese. All designs by Yuen'to must have reasons. Why design like this? Why use that kind of material? Under the name of Yuen'to, designers seek the best solution for social life, environments and for people.