Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
Born in Milan. In 1960 Francesco Binfaré met Cesare Cassina who offered him the rare chance of creating arts in the industrial sector. At the Cesare Cassina Centre, Binfaré involved various architects and designers in the creation of products which have turned into Italian design icons: Maralunga by Vico Magistretti, Up 5 and Sit Down by Gaetano Pesce, Bambole by Mario Bellini, AeO by Archizoom. In 1980 Binfaré set up his own Design and Communication Centre for project research and development. He designed themed installations giving them a specific title for the launch of each new product so inventing, what would later be called, event concept. From 1982 to 1985 he worked with Venini to create Il Cielo, a collection of lighting objects. He has been a lecturer at Milan's Domus Academy, London's Royal College of Arts, Milan's Istituto Europeo di Design and has held workshops and conferences in major cities around the world.
In 2004, after meeting with Eugenio Perazza and Magis, a new experience took shape; where quality and meaning must overcome the problems of mass production. Corbeille a sofa designed for Edra (2006) and Annett a collection of chairs for Magis (2007) are the first results of this new period of expression.