Nuovastep Folding Step-Ladder
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Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
Andries Van Onck was born in Amsterdam, 1928. In 1959 he started as a designer at Olivetti in Italy assisting Ettore Sottsass. In 1965 he opened his own studio in Milan and his wife Hiroko Takeda joined him in 1972. They created many products in different sectors, such as household appliances, furniture, machine tools and electronic equipment. Always interested in the theoretical aspects of design, such as design language, morphology and semiotics, Andries Van Onck spent much time as a teacher, wrote articles and also the book Design. Il senso delle forme dei prodotti, Lupetti 1994.
Hiroko Takeda was born in 1945. She graduated from Tokyo Academy. Between 1968 and 1972 she worked with various Japanese furniture design companies. She has lectured at places including ISIA in Rome and Florence and in Montevideo (Uruguay) on the relations between Japanese aesthetics and western design. Since 1998 she has been teaching product design at Milan Polytechnic faculty of industrial design.
Together they have received numerous awards including: MACEF Award, 1974; SMAU Award, 1975; Compasso D'Oro, 1979; selection at Compasso d'Oro, 1979, 1981, 1984, 1987 and 1995; selection for Forum Design Award, 1992. Their work has been exhibited in several museums and exhibitions and is part of the permanent collections at Chicago, London, Paris and Amsterdam Museums.