Magis Officina Round Table
Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
The brothers Ronan and Erwan Bouroullec were born in Brittany in 1971 and 1976 respectively and have been working together since the mid-1990s. They are united by their quest for perfection, but at the same time it is also a constant challenge for two so very different personalities to work together. In 2007 they were discovered by Cappellini, a grand master of Italian design, who gave them their first industrial projects.
The designer brothers have always remained true to their experimental approach, which is crucial to their creative work, whether this concerns room designs, furniture design or architectural projects, textile wall systems or extensive collections. Several exhibitions at major museums have acknowledged the work of Ronan and Erwan Bouroullec.View other products by Erwan Bouroullec