Magis Pina Armchair Full Back Cushion
Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
Spanish artist-designer Jaime Hayon was born in Madrid in 1974. As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliverio Toscani. In a short time he was promoted from student to head of their Design Department, where he oversaw projects ranging from shop, restaurant and exhibition conception and design to graphics. Eight years later, Jaime broke out on his own, first with collections of designer toys, ceramics and furniture, followed by interior design and installation. His singular vision was first fully exposed in 'Mediterranean Digital Baroque' at London's David Gill Gallery, an exciting mise en scene, largely executed in ceramic, followed by 'Mon Cirque', which traveled to Frankfurt, Barcelona, Paris and Kuala Lumpur. These collections put Jaime at the forefront a new wave of creators that blurred the lines between art, decoration and design and a renaissance in finely-crafted, intricate objects within the context of contemporary design culture.
Jaime further defined his vision in subsequent solo exhibitions and shows at London's Aram Gallery, and Milan's Salone de Mobile and his work has been displayed in Germany's Vitra Museum, London's Design Museum, Rotterdam's Vivid Gallery, the Gronginger Museum (also in Holland) and the Basel Art Fair and has attracted the attention of prestigious art collectors. Jaime's esteem and knowledge of artisan skills and his inherent creativity has allowed him to push the boundaries of many mediums and functions.
Jaime currently resides in London, with offices in Barcelona and Treviso (Italy). His work has appeared in the most prestigious art and design publications worldwide. He has won numerous awards including 'Best Installation' (Icon Magazine), 'Breakthrough Creator' (Wallpaper Magazine) and the 2006 Elle Deco International Award. In 2008, Jaime was guest of honor at Belgium's Interieur Biennial, the youngest person ever to receive the accolade.View other products by Jaime Hayon