Magis Seggiolina Pop Children's Chair, Set of 4
Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
Enzo Mari started his activity with studies on visual perception and then focused his attention on games for children, graphics, design and architecture: different directions sharing a common idea that is the reflection on the meaning of shape and project. He was consultant for Arredo Urbano of the Milan town hall and president of the Association for Industrial Design (1976-1979). He was awarded the Compasso d'Oro in 1967, 1979, 1987 and in 2001 for his table "Tavolo legato". In 2001 he published the book "Progetto e passione" (Project and passion) which analyses the design on a wider cultural horizon. He collaborates with design companies such as Artemide, Castelli, Danese, Driade, Gabbianelli, Interflex, Lema, Magis, Zanotta.View other products by Enzo Mari