Since its beginning, Magis has crossed boundaries through their partnerships with leading designers and novel twists on contemporary furniture design. Founded in 1976, Italian designer Eugenio Perazza began the first steps towards building an international design laboratory. In Latin, Magis means "more than" and that is exactly what Magis delivers while focusing on using less materials and energy. Always perched on the cutting edge, Perazza was named as "one of ten who will change the way we live."
In 1984, Magis experienced enormous success with their product Step. This ladder was snubbed upon initial release because it was not an item considered "worthy" of the furniture store circuit. However, the product met with tremendous success, especially in furniture stores, and Magis' fire was lit.
In 2004, Magis introduced their venture into the realm of children. Inspired by his granddaughter's propensity for drawing and a lack of appropriate children's desks, Eugenio Perazza conceived the Me Too Collection. He began by searching out designers who could think like a child and all the products in the collection earned Perazza's granddaugter's approval before going into production. The Me Too Collection features bright and innovative pieces that stimulate and engage children's perceptions. Me Too is about: "I'm here too and I deserve my place in the world."
By embracing the creativity of leading global designers and incorporating leading technology into the mass production of unique objects and furniture, Magis has garnered many awards and their Bottle project has earned a place in the permanent collections of many contemporary art museums. Offering product choices that range from indoor, outdoor and children's rooms, Magis changes the way we live.
Born in Yamanashi Prefecture in 1956, Naoto Fukasawa graduated from Tama Art University in 1980. He went to the United States in 1989 and joined the San Francisco deign firm ID Two, the predecessor to IDEO, where he worked on a number of products related to Silicon Valley computing and electronics technology. In 1996, he returned to Japan to start and head up IDEO's Tokyo office. While acting as a design consultant to major Japanese companies, he also held design workshops - the without thought workshops - with young designers. During the first workshop, he came up with the design for the wall-mounted CD player, selected by MoMA (Museum of Modern Art) in New York for its permanent collection in 2004. As of 2005, he began concurrently acting as a professor at Musashino Art University, a visiting professor at Tama Art University and a special lecturer of interdisciplinary information studies at Tokyo University Graduate School.
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