Dessi Ivanova is the owner of MODDEA™, a Phoenix-based design company. She has studied both graphic and advertising design at the Technical University of Sofia and holds a master's degree from the University of Architecture, Civil Engineering, and Geodesy in Sofia, Bulgaria. Having been a graphic designer for over 10 years, she has worked on a wide range of projects including branding, advertising campaigns, and media events. Now, combining both her education and extensive experience, she is bravely entering the world of product design. Dessi's philosophy is "as smart and simple as possible." Innovative approach and minimalistic style are at the core of her modern and sophisticated works.