OOTS! promotes real-world exploration with creative toys designed for your life. These unique products, infused with common sense functionality, are conceptually rich and support a natural, intuitive way of playing and learning.
OOTS! was started in Santa Fe, New Mexico in 2004 by Arian Roefs and Godfried Konings, both natives of The Netherlands. The name OOTS! is a tribute to Arian's mom, Sjaan. Anytime something surprises her, she utters "OOTS!" in a no-nonsense way, then continues with the business at hand.
OOTS! produces and distributes European designed products in collaboration with a range of global artists. These unique products, infused with common sense functionality, are conceptually rich, refreshing and modern. OOTS! is designed for your life, supporting a natural way of playing and learning.