OOTS! was started in Santa Fe, New Mexico in 2004 by Arian Roefs and Godfried Konings, both natives of The Netherlands. The name OOTS! is a tribute to Arian's mom, Sjaan. Anytime something surprises her, she utters "OOTS!" in a no-nonsense way, then continues with the business at hand.
OOTS! produces and distributes European designed products in collaboration with a range of global artists. These unique products, infused with common sense functionality, are conceptually rich, refreshing and modern. OOTS! is designed for your life, supporting a natural way of playing and learning.