Founded in 2005 in Berkeley, CA, TrueModern strives to create modern, minimalist furniture at affordable prices. With TrueModern there is no need to exchange quality for affordable prices - at the heart of TrueModern is the belief that good design can last a lifetime. TrueModern also understands the everyday needs of their customer and the reality that one wants to wait 6 to 8 weeks for furniture to be delivered, to then spend a day putting it together. Most TrueModern furniture arrives fully assembled and normally ships in 2-3 weeks.
Founder Edgar Blazona brings more than 16 years of furniture design and manufacturing experience to TrueModern. His deep knowledge of manufacturing, understanding of materials and the modernist aesthetic are the driving force behind TrueModern. Praised for its clean lines and impeccable workmanship, Edgar's work has been showcased in galleries, hotels and private collections worldwide including Sweden's Ice Hotel, San Francisco's Limn Gallery and Bergamont Station Arts Center in Los Angeles. Edgar and his designs have been featured in Vogue, Dwell, Paper, Ready Made and Metropolitan Home.
Edgar Blazona has been in the furniture industry for more than 25 years. As a high school graffiti artist in San Francisco, he launched his first business, a graphic art company and produced several commissioned art pieces throughout the city. In his early 20s, he discovered his talent for furniture design, and became a custom metal fabricator. In the late 90s, he joined the team at Pottery Barn and became an expert in overseas sourcing and manufacturing.
In 2005, Edgar launched TrueModern, a company originally focused on affordable modern bedroom-lighting pieces for kids. The company has since expanded to include several original sofa and bedroom-lighting collections. Today, TrueModern is a nationally recognized modern furniture brand with its own manufacturing facility in Los Angeles.View other products by Edgar Blazona