Alf Italia is a part of the Alf Group, one of the most important companies in the international furniture market. The Alf Group started back in the 1950s when a group of highly skilled, experienced italian craftsmen founded a co-op in Francenigo, Province of Treviso, Italy to produce wooden furniture. Since the beginning of the 1960s, the Alf Group has been expanding thanks to the success of its skill, design and manufacture of bedroom furniture. Today, the group has increased its market share through specializing in living area furniture with an expertise in cutting-edge service, and a guarantee of timely manufacture and delivery of its products. The Alf Group concentrates style and technological research on specific designs targeted at guaranteeing the highest quality products with the best materials, from choice of the best woods for veneer, wide range of lacquered colors, and the craftsmanship that creates the current trends. With innovation as part of the product culture, the Alf Groups objective is end-customer satisfaction.