LEFF founder Arno Ruijzenaars focuses on making beautiful things. After college, Ruijzenaars began working at a design and gift item company. It was during that time that he realized his passion for creating furniture and home furnishings. He rose up the ranks at the company and became a shareholder. To broaden his horizons, Ruijzenaars started several other companies including Flux Furniture and LEFF Amsterdam.
LEFF Amsterdam is a company that strives to put some of the most interesting up-and-coming and veteran designers to work making modern timepieces. One could think of the company as a rich tapestry of world design aesthetics coming together. Designers such as Reinhard Dienes, Erwin Termaat, Deson Wang and Mike He make up LEFF's roster of talent. Regardless of the nationality or design perspective of the designer, all of their products come from a thoughtful meditation on design and beauty. How do beautiful objects entertain people? How do surroundings inspire? How can a designer unlock someone's creativity? Their answers are translated into designs, then manufactured. When we buy a timepiece, it is a statement about how time is the same for everyone. And some can make time beautiful.